Website Content Management
网络内容管理
· Ensure website content is always up to date in all languages available, updated according to the CMS corporate guidelines.
在集团标准下确保网站所有语种内容总是最新信息。
· Liaise with the corporate office for any website enhancements.
与集团办公室保持密切联系，以便及时更新网站信息。
· Review and maintain rate and room type descriptions in OWS (e.g. translations, images, etc.) in coordination with the relevant stakeholders.
回顾和保持价格和房型描述等在OWS上（例如：翻译，图片）并与利益相关方协调一致。
· Establish, develop and maintain a keyword matrix for the hotel and consider when designing website content.
设计网站内容时注意创建、发展和保持酒店关键词组合矩阵。
· Ensure all content (pictures and text) is according to corporate standards.
确保所有信息（照片和内容）与集团标准一致。
· Create and implement promotional content for special offers and packages, in coordination with the hotel’s Marketing and Director of Revenue Management.
创立和执行特殊促销 包价等促销内容时，与酒店市场经理和收益总监密切合作。
· Review and amend hotel information available on Kempinski.com.
检查和修正保证酒店在官网的信息有效。
· Flexibility to assist corporate office on website related tasks
灵活机动的协助处理集团办公室在网站相关任务。
Search Engine Optimization (SEO)
搜索引擎最优化
· Ensure all efficient use of keywords in website content.
确保所有网络内容上的关键词的有效使用。
· Review the ranking of the hotel website on search engines, and update the hotel website with relevant search terms and adequate keyword frequency to ensure that the hotel website gets the best possible page rank.
回顾酒店网站在搜索引擎的排名，用相关搜索项和足够的关键词更新网站以使其获得最佳页面排名机会。
· Review and monitor both the content and search engine ranking of competitors’ websites and react appropriately to maintain the competitiveness of the hotel website.
回顾和监控竞争对手网站的内容和搜索引擎排名，并做出应对措施以保持酒店网站的竞争力。
· Liaise with the website agency and corporate office for any website enhancements.
强化网站时与网站代理和集团办公室保持密切联系。
E-Mail Marketing
电邮市场推广
· Actively develop and maintain a database of corporate and hotel email newsletter subscribers through both online and offline solicitation.
通过线上和线下的征集活动，积极开发和维护企业和酒店电子邮件订阅用户数据库。
· Prepare and send, with regular frequency, a corporate Email Newsletter to all guests/individuals that have subscribed to receive the hotel e-newsletter.
保持公司客户电邮促销刊物定期规律的准备好并发送到所有客户终端。
· Ensure mailers’ are in line with the strategy and corporate guidelines (i.e. Corporate Identity).
确保邮件发送者与集团策略和指导手册要求一致（例如：集团识别手册）。
Social Media
社交媒体
· Update and manage the corporate representation and social media channels as per corporate policies and guidelines.
根据集团策略和指导手册更新和管理公司客户和社交媒体渠道。
· Ensure the monitoring and active respond of the corporate social media and review site tool. Ensuring consistent representation of the brand.
确保监督和积极回应公司客户社交媒体并定期回顾网站工具，确保与品牌一致性。
E Marketing Strategy
上推广策略
· Develop and implement eMarketing initiatives for the hotel key feeder markets to increase the number of qualified visitors to the hotel website thus increasing revenues and conversion.
为酒店主要目标市场积极开发和执行线上推广，提高符合要求的浏览者数量从而间接转换并提高酒店收益。
· Identify and develop joint e-commerce initiatives with qualified local, regional and/or national partners/sites.
积极识别和开发联合电子商务合作计划，包括符合要求的当地的、地区的、国内伙伴及网站。
· Establish and implement the hotel’s annual advertising plan for electronic channels assist on matters related to creative and media planning for PPC.
创建和执行酒店年度电子商务渠道广告计划和预算。
· Ensure brand and marketing message on electronic channels is consistent with overall marketing activities i.e. special promotions/offers etc.
确保电子渠道的品牌和市场信息与总体市场活动保持一致，例如，特殊促销计划等。
· Research and Benchmark electronic media adverts and articles to ensure that the hotel remains a market leader in coordination with public relations department.
研究和检测电子媒体上的广告和文章，确保与公关部门发出的保持同一性。
· Review and monitor your hotel’s primary competition set on a regular basis and ensure/maintain competitiveness throughout the markets.
· 定期回顾和监测本酒店主要线上竞争对手情况，确保在市场上的竞争力。
Main Complexity/Critical Issues In The Job主要复杂/关键工作事项
· Ensure accuracy of the content featured on the property’s as well as third party websites where the hotel distributes inventory.
确保酒店发放的相关内容和报道，包括第三方网站信息精准无误。
· Establish relationships with corporate and regional offices.
与集团和区域办公室建立密切联系。
· Report and act upon the Accorhotels website statistics (key performance indicators).
报道和执行雅高酒店网站数据统计（关键绩效指标）。
· Assist in reaching the targeted website sales and distribution goals.
协助达到销售分销的预期目标。
· Maintain and develop hotel website as a source of bookings/revenue.
保持并发展酒店官网作为预定和收益来源之一。
· Assist in ensuring that hotel website is correctly distributed in website.
协助确保酒店官网和相关网站信息正确无误。
· Ensuring the feed of information to the main web influencer and managing the communication with the blogosphere.
确保主要的具有影响力的网络传播工具的信息供给和管理博客等传播工具。
· Contribute to the hotel content for the brand website as required and according to the given deadlines and policies.
确保如期按要求向酒店官网投稿并更新相关内容。
