【职位描述】
With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.
If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.
The Ecommerce Manager drives revenue for hotel products and promote its reputation through various online channels. This role works closely with other team like Sales / Rooms /Revenue / F&B / Events to identify their promotional and revenue objectives. He / she creates and implements the necessary marketing initiatives with the Director of Sales Marketing and Director of Revenue Management in order to reach these objectives
What will I be doing?
As the Ecommerce Manager, you will be responsible for performing the following tasks to the highest standards:
• Maintain a close working relationship and support with the Marketing Communications team to achieve objectives based on marketing initiatives.
• Execute online marketing initiatives set by the Marketing Communications Manager for respective departments, majoring in but not limited to, Sales / Rooms / F&B / Events (VIP events / weddings / social events / general property awareness events).
• Oversee and maintain the property brand website, special offer page, making sure contents are aligned with marketing initiatives.
• Work with corporate offices, create ad-hoc emails, guest communication emails and social media campaigns, creating cross-promotional opportunities with third party sites.
• Maintain meeting sites and make sure the contents are updated.
• Work with vendors to develop vanity site new pages and new website functions according to requirements.
• Assist the Marcom Manager in researching for new online opportunities for respective departments.
• Efficiently utilize Hilton online tools.
• Work on proposals for respective departments and events including F&B / Events / VIP events.
• Distribute promotions to all online channels including Website / EDM / Blogs / Forums, etc.
• Create cross-promotional opportunities with third party sites or sister properties.
• Manage online content including social media / blogs / censorship sites and maintain the hotel’s reputation.
• Review and improve on the effectiveness of the initiatives.
• Carry out any other reasonable duties and responsibilities as assigned.
• The Management reserves the right to make changes to this job description at its sole discretion and without advance notice.
【任职要求】
What are we looking for?
An Ecommerce Manager serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:
• Tertiary qualifications in Marketing / Communications.
• Strong digital marketing experience, especially in the areas of email marketing and website optimization.
• Must have strong verbal and written communication skills in both Chinese and English to meet business needs.
• Basic SEO skills, including google and Baidu SEO rules, regulations, white hat methods and experience.
• At least 3 years of experience in a hotel marketing / advertising role preferred.
• Skills in HTML and CSS advantageous.
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
