JOB SUMMARY 工作描述:
Functions as the leader of the property’s salesdepartment for properties with bookings over 300 peak rooms and significantlocal catering revenue. Manages the property's reactive and proactivesales efforts. Provides day to dayleadership to sales associates to achieve property sales objectives withoverall responsibility for achieving booking goals and property revenues. Implements the brand’s service strategy andapplicable brand initiatives in all aspects of the sales process and focuses onbuilding long-term, value-based customer relationships that enable achievementof the hotel’s’ sales objectives. Evaluates the property’s participation in thevarious sales channels (e.g., Area Sales, Group Sales within the Sales Office,electronic lead channels, etc.) and develops strong working relationships toproactively position and market the property. Manages the marketing budget to enable development of property specificcampaigns, promotions and collateral to drive revenue and meet propertyobjectives. Interfaces with regional marketing communications for regional andnational promotions pull through. Developsand implements property–wide strategies that deliver products and services tomeet or exceed the needs and expectations of the brand’s target customerprofile and property associates and provides a return on investment to theowner and Marriott International.
作为具有超过300间客房和显著的宴会收益的酒店销售部门领导，全面管理主动和被动销售工作，领导日常销售工作使员工完成酒店销售目标，同时负责房间出租和酒店收益目标。在销售过程的各个方面履行品牌服务策略并适用品牌计划， 建立长期的，基于价值导向的客户关系以确保实现酒店的销售目标。评估酒店参与的各种销售渠道（如：区域销售，团队销售办公室，电子商务渠道等）建立强有力的业务关系主动的对酒店进行定位和市场推广。管理营销预算使其应用于酒店业务发展，尤其使推广，促销活动等服务于推动收入和达到酒店整体目标。与区域市场营销部门互动合作实现区域和国际范围的营销推广。建立并落实酒店整体营销推广策略，提供满足或超越品牌自身目标客户及员工的需求和期望的产品及服务，为业主和万豪国际提供投资回报。
CORE WORK ACTIVITIES 核心工作任务 :
1. ManagingSales Activities管理销售行为
· Managesthe development of a strategic account plan for the demand generators in themarket.
对市场战略计划的发展进行管理使其适用于市场需求
· Managesthe property's reactive and proactive sales efforts.
管理酒店主动和被动销售团队工作
· Determinesand develops marketing communication activities, in conjunction with RegionalMarketing Communications.
与区域市场营销部门协作确定并开发市场营销活动
· Providescustomer intelligence in evaluating the market and economic trends that maylead to changes in sales strategy to meet or exceed customer expectations.
对可能满足或超越客户期待的市场销售策略提供市场评估和经济趋势方面的客户情报
· Reviewsthe Strategic Alignment Review (STAR) report, competitive shopping reports anduses other resources to maintain an awareness of the hotel’s market position.
定期审阅战略回顾报告（STAR），竞争对手测试报告和其它资源以持续获得本酒店的市场地位和排名情况
· Researchescompetitor’s sales team strategies to identify ways to grow occupancy andRevPAR and increase market share.
研究竞争对手的销售策略， 制定对策以提高客房出租率和可售房收益进而提高市场占有率
· Attendssales strategy meetings to provide input on weekly and overall sales strategy.
参加市场策略会议，为每周及整体销售策略提供意见
