Produces the Annual Revenue Plan in conjunction with Executive Committee, Sales and Marketing Budgets and forecasts
Produces, implements and monitors action plans to ensure Revenue Plan objectives are achieved
Analyses current and potential markets/trends, coordinates all activities to maintain and increase revenue through added business volume and increased rate
Procures new and repeat business for the hotel by monitoring contact with airlines, travel agencies, commercial houses, private clubs and professional associations within local, domestic UK and international markets. Maintains contact with planners, corporate accounts, incentive buyers, airlines and wholesalers, through personal sales calls, telephone contacts and written communications
Creates and implements special programmes to achieve greater productivity through:
Increasing average rate
Increasing occupancy
Increasing business volume during difficult periods
Increasing local food and beverage banqueting sales
Manages key accounts
Oversees the selling and servicing of group business
Co-ordinates the development of all promotional material
Provides direction on and conducts market research
Monitors competitor activities
Maintains close liaison with Regional/ Corporate Sales teams and those of other IHG hotels to ensure the hotel receives proper corporate consideration, direction and support
Ensures the hotel is represented as an active member of the local community through association membership
Coordinates sales and promotes business for other InterContinental Hotels within the region. Interacts with worldwide regional sales offices with particular attention to local office
Plans and executes sales trips to major market areas
Attends major travel functions to promote sales for the hotel
Directs all sales activities for Sales Managers to ensure they meet the goals of the Revenue Plan
Conducts weekly reviews of sales personnel activity to ensure targets and sales objectives are being met
Produces monthly Sales reports and forecasts
Meets with guests from major producers/organizers of big events staying in the hotel to ensure customer satisfaction
Establishes and continuously updates mailing lists
Organizes and attends major sales/PR related functions within the hotel
Works with Human Resources on manpower planning and management needs
Works with Director of Finance in the preparation and management of the Department's budget
