• Ensure property content/offers are up to dateand consistent with brand strategies.
确保酒店内容和促销信息保持最新，并符合品牌战略。
• Develop and submitoffers on the hotel’s Offer Page(s).
在酒店的优惠页面上开发和提交促销信息。
• Develop landing pagesfor hotel(s) and destination(s) as directed.
根据指示为酒店和目的地开发落地页。
• Support supervisingonline marketing campaigns with approved online agencies.
支持监督与批准的在线营销代理公司合作的在线营销活动。
• Ensure brandconsistency and reinforcement in all marketing copy, photography,communications, and programs.
确保所有营销文案、摄影、宣传材料和营销活动符合品牌一致性并加强品牌形象。
• Support writing andproofreading copy and creative for all promotional offers.
支持撰写和校对所有促销活动的文案和创意。
• Support researchingand developing promotions/partnerships with local attractions to enhancehotels’ online presence and revenue.
支持研究和开发与本地景点的合作推广，以提高酒店的在线曝光度和收入。
• Negotiate on behalf ofthe hotels in the region for new online marketing initiatives.
代表区域内酒店谈判新的在线营销项目。
• Support identifyingand adding our hotels to new partner marketing linking opportunities.
支持寻找新的合作伙伴营销链接机会，并将我们的酒店添加到相关合作项目中。
• Act as the primarypoint of contact for all local and regional third-party accounts.
作为所有本地及区域第三方合作账户的主要对接人。
• Plan and executetactical marketing plans through strategic third-party channels according tobrand strategies.
根据品牌战略，制定并执行通过战略性第三方渠道的战术营销计划。
• Support maintainingongoing communication with key local and regional third-party accounts.
支持与本地及区域第三方合作伙伴保持持续沟通。
• Join a monthly meetingwith the Revenue Management team to address key soft spot periods and demandneeds.
每月与收益管理团队（Revenue Management）会议讨论关键淡季时段及市场需求。
• Propose a quarterlyplan for relevant third-party accounts accordingly.
据此提出季度第三方渠道营销计划。
• Support liaising withthe Director of Revenue Management to address Best Rate Guarantee (BRG)concerns/issues.
支持与收益管理总监合作，解决和应对最优价格保证（BRG）相关问题。
• Provide ad hocreporting as needed for hotel meetings, reviews, and performance analysis.
根据需要提供临时报告，用于酒店会议、评估和绩效分析。
• Compile monthly reports from third-party partners.
收集第三方合作伙伴的月度报告。
• Support managing thedevelopment, execution, and tracking of offers on IHG’s Guest CommunicationTool.
支持管理IHG集团的宾客沟通工具（Guest CommunicationTool），执行和跟踪促销活动。
• Design marketingstrategies to drive stay-related revenue and promote offers that encouragerepeat business.
制定营销策略，以推动与入住相关的收入增长，并开发能带来重复购买的促销活动。
• Own the developmentand implementation of promotional offers to ensure timely market launch.
负责促销活动的开发和实施，确保活动及时推向市场。
• Liaise with hoteloperations teams on offer execution to ensure proper tagging and tracking.
与酒店运营团队协调促销活动的执行，确保促销内容正确标记并可追踪。
• Track, measure, and analysethe success rate and Return on Investment (ROI) of all campaigns.
跟踪、测量并分析所有营销活动的成功率和投资回报率（ROI）。
• Support writing andproofreading copy and creative materials for all promotional offers.
支持撰写和校对所有促销活动的文案和创意材料。
• Build a community withIHG’s Marketing team and regional counterparts to leverage best practices.
与IHG集团的营销团队及区域团队建立联系，学习并借鉴全球最佳实践。
• Create and maintain apromotions matrix for hotel operations and reservations teams to ensure offerconsistency.
创建并维护酒店运营及预订团队的促销矩阵，确保区域内的促销活动一致。
• Own rollingpromotional marketing plans and schedules for each individual property.
制定并管理单个酒店的滚动促销营销计划和日程安排。
• Support managing theRegional Marketing Planning and Performance Tool by submitting and trackingmarketing offers.
支持管理区域营销规划及绩效工具（Marketing Planning and Performance Tool），上传营销促销内容，并确保正确的追踪标签。
• Analyse user behaviouron Special Offer Pages and Destination Sites to optimize future initiatives.
分析特别优惠页面和目的地网站上的用户行为，以优化未来的营销策略。
• Develop property orcluster-related email and direct marketing campaigns with approved vendors.
为单个酒店或酒店集群开发电子邮件及直销营销活动，并与批准的供应商合作。
• Coordinate billing andbudget management for individual properties’ online marketing expenses.
协调酒店相关的在线营销费用的账单和预算管理。
Perform other duties as assigned.
执行其他分配的职责。
