§ SCOPE 范围
Produces Public Relations Plan which promotes and maintains good publicrelations in order to maintain the prestigious image of the hotel. Dutiesinvolve planning, directing, controlling, coordinating and participating in allPublic Relations activities.
制作公关计划，促进和保持良好的对外关系，以保持酒店的声望。具体任务包括计划、指导、管理、协调和参与所有公关活动
PRINCIPAL RESPONSIBILITIES 主要职责
· Develops media contacts, plans press conferences andother press activities. Acts as hotel’s liaison with media to promote goodpublicity and counteract bad publicity.
与媒体人士联系，策划新闻发布会以及其它新闻活动。代表酒店与媒体联系，以促进良好的公关形象，抵销一切不良影响。
· Develops and organizes promotional activities,coordinates with departments concerned; invites VIPs and media to promotionalactivities; prepares and issues press releases
开发和组织促销活动，与相关部门协调，邀请嘉宾和媒体参与促销活动，准备并进行新闻发布。
· Establishes sales leads from the study ofmagazines, newspapers and form personal contacts; coordinates sales leads withBanqueting and Sales Departments
通过杂志、报纸和个人关系发现销售机会，与宴会及销售部就销售机会进行协调。
· Disseminates corporate press releases toappropriate local trade and consumer media
向合适的当地商业和消费者媒体发布公司的新闻。
· Establishes a programme for sending promotionalnews to trade publications on a regular basis releases covering special events,promotions, etc.
建立向行业出版物定期发送促销新闻的机制，新闻内容包括特别活动和促销活动等。
· Prepares promotional press releases onpersonalities among guests and employees of the hotel and on newsworthy eventsin the hotel.
在酒店的客人和员工中及酒店內开展的活动中公布促销信息。
· Provides information to other departments onactivities within and outside the hotel which may be useful when dealing withguests.
向其它部门就酒店内外的活动提供信息，这些信息可能会在与客户交往中发挥作用。
· Accepts clients and media complaints, requests, andinquiries and coordinates handling with departments concerned.
接受客户和媒体的投诉、申请和询问，并协调相关部门进行处理。
· Maintains good public relations by extendingpersonalized service to VIPs. e.g. following up on reservations for VIPs,assisting in greeting VIPs and groups upon their arrival, sending welcomeletter to VIP guests.
通过向贵宾提供人性化的服务保持良好的公共关系。例如，为贵宾的预订提供后续服务，在贵宾及其随行人员到酒店时协助欢迎活动，向贵宾赠送欢迎信。
· Maintains clipping files pertaining to the hotel(s)based on daily perusal of the media.
每日浏览媒体并保留与酒店相关的新闻剪辑。
· Maintains mailing list/contact file.
保管邮寄名单和联络档案。
· Maintains hotel photo file.
保管酒店照片档案。
· Develop hotel gifts and giveaways.
准备酒店礼品和赠品。
· Builds profile within local market place throughattendance at various events and local market place.
通过参与当地市场的各种活动在当地市场上树立良好形象。
· Co-ordinateshotel photography when required.
如有需要，协调酒店的摄影活动。
· Monitorsawareness of competitor activities and use information when developing PR strategies.
观察竞争对手的活动并利用此类信息发展公关战略。
· Plansand coordinates sponsorship activities.
策划和协调赞助活动。
· Workswith Director ofCommunications on manpowerplanning and management needs.
和传媒总监一起进行人力规划和管理需求。
· Workswith Director ofCommunications in thepreparation and management of the marketing budget.
和传媒总监一起编制和管理部门预算。
· Perform any duties assigned by the Managementdeemed necessary.
执行任何管理层交付的工作。
§ REQUIRED QUALIFICATIONS 资历要求
Required Skills技能要求
· Demonstrated ability to interact withcustomers, employees and third parties that reflects highly on the hotel, thebrand and the Company.
具有代表酒店，品牌和公司与顾客，员工和第三方交往的能力。
· Problem solving, reasoning, motivating,organizational and training abilities.
具有解决问题，推理，号召，组织和培训能力。
· Proficient in the use of MicrosoftOffice.
精通微软办公软件。
· Good English and Chinese writingskills.
良好的中英文写作技能。
· Fluent in both English and Mandarin is a must, speaking other languages is a plus.
能流利使用英文和中文，会其他语言尤佳。
Qualifications 学历
· Bachelor’s degree in MassCommunications or related field.
具有大众传播或相关领域的学士学位。
Experience 经验
· 2-3 years ofrelevant working experience in the same position in a 5 star internationalbranded hotel orcomparable industry related experience.
具备在5星级国际品牌酒店2-3年相关的工作经验，或与此相当的工作经验。
Key Metrics 主要绩效指标
· No. ofmonthly media exposure from news release, editorial or promotion activities
新闻稿，软文介绍或促销活动中得到的月度曝光数量。
· Success ofa PR event or promotion
公关或促销活动的成功
