PRIMARY RESPONSIBILITIES
主要职责
· Produce the Annual Revenue Plan, Marketing Budgets and Forecasts
依据行政管理层与市场销售部总预算制定年度营收计划
· Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved
制定收益管理方案的行动计划确保各项课题达到预期目标。
· Provides a professional, advisory support service to the General Manager
为总经理提供专业的咨询服务。
· Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.
采用各种方法维持和增加业务量，包括：广告，销售推广，个人销售，公关活动，社区关系和特别促销计划等等。
·Create and implement special programs to achieve greater profitability through:
通过以下突进建立和执行特别计划以达到更佳收益：
o Increasing average rate
提高平均房价
o Increasing overall occupancy
提高住房率
o Increasing business volume during off-peak periods
在非旺季期间提高业务量
o Increasing local Food & Beverage and Banquet Sales
提高本地餐饮和宴会销售
· Enhance the image of the hotel in the local community
提高酒店在本地社团的形象。
·Participate as an active member of the community through associations, memberships and other trade organizations
通过结交具有会员资格的人事或其他商贸机构积极参加社团活动。
· Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met
定期检查市场销售人员的工作报告以确保达到销售目标。
·Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards
时常检查内部促销物件确保符合品牌标准。
· Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.
组织和推广，结合餐饮部特别计划刺激餐饮消费，包括但不局限于联赛、舞会、派对、美食活动等。
·Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community
同酒店外人员的相互联系，包括但不局限于：客户、:会务部门、当地酒店协会、航空公司、旅行社、竞争对手和其他社团的成员
