The Sales Research Manager will be responsible for theidentification, assessment, and allocation of ‘new’ high potential accounts forthe Business Development Team. The role includes generating market insight, competitorintelligence, development of sales tactics and strategies to support BD teammembers with their sales activities. Where applicable, this role will alsoinvolve the management and coaching of a team of Sales Research Executives andSales Research Coordinators.
At InterContinental Hotels & Resorts®we want our guests to feel special, cosmopolitan and In the Know whichmeans we need you to:
· Be charming by being approachable,having confidence and showing respect.
· Stay in the moment by understanding andanticipating guests’ needs, being attentive and taking ownership of gettingthings done.
· Make it memorable by being knowledgeable, sharing stories and showing your style tocreate moments that make people feel special.
FINANCIAL RETURNS
· Identify and evaluate ‘new’high potential accounts for Business Development team members to manage anddevelop
· Allocate and handover accountsidentified accounts to appropriate Business Development team members
· Monitor market trends and trackcompetitor activity to support the Sales team members in their sales activities
· Support Business Developmentteam members in the development of sales tactics and strategies
· Evaluate accounts according tomethodology approved by IHG and submit to Director of Sales for review
PEOPLE
· Share with Business Developmentteam members up-to-date information of the market and competitor activity andhow it can be used for selling activities
· Communicate to his/her superiorany issues encountered and other relevant information
· Attend and participate intraining sessions, daily briefings and other meetings as required
· Where applicable, supervise, manageand train Sales Research Executives and Coordinators in carrying out theirresponsibilities
· Obey other tasks assigned bythe supervisor
GUEST EXPERIENCE
· Not Applicable
RESPONSIBLE BUSINESS
· Develop awareness andreputation of the hotel and the brand in the local community.
· Ensure clear communicationthrough sales system of these accounts and their potential
· Produce periodic reports andforecasts for the team
· Ensure sufficient accounts inthe pipeline
Perform other duties as assigned.
This is sales research and analytical manager position for a fullservice luxury, resort, or major flagship hotel with high volume catering,banquet, and/or convention facilities.
Performance of this role should be measured by the following keymetrics:
· Key Performance Objectives setannually (as per IHG policy)
· Sectors identified &profiled
· No. of accounts assigned
· Accounts researched &logged
· Process compliance as theindicated compliance in the Standard Operating Procedures
Degree or Diploma in Marketing, Business or Hospitality Managementdesired, and 2 - 4 years of relevant sales research experience in a relatedservice industry.
Expected to possess the following skills:
· Excellent PC skills (includingMS Office) and administrative skills
· Knowledge of Delphi/Opera is anadvantage
· Strong communication and timemanagement skills
· Ability to interact on aprofessional level with management and customers
· Detail-oriented with excellentanalytical skills
要求：
1、需要3年或以上国际联号酒店工作经验，了解市场竟况及趋势，具有较强的市场开拓能力及洞悉力。
2、有一定本地客户群
3、沟通协调能力及执行能力。
4、扎实的英文基础，沟通能力强。
5、强形象气质佳。
