About Four Seasons Hotel Hangzhou at West Lake
Pagoda-style pavilions rise amidst exquisite gardens and ponds. With personalized hospitality, Four Seasons provides an unrivaled experience of China’s timeless beauty. Four Seasons Hotels and Resorts is a world-leading luxury hotel management group. As a key member of the group, Four Seasons Hotel Hangzhou at West Lake has been awarded the great honor of a five- star hotel in Forbes Travel Guide 2016 to 2022. As the ancient saying goes, “In the universe, there is heaven; on earth, there is Hangzhou.” Set along the banks of the fabled West Lake, our hotel is a tranquil enclave woven with ponds, courtyards surrounding picturesque Chinese gardens, willow trees and mist-covered lagoons. Wake to views of mountain peaks, ancient temples rising from the greenery or the very waters that have enchanted poets, explorers and emperors for centuries. Start with a cup of Longjing tea in our Lobby Lounge before picking up your bicycles and heading out to explore the city, then come back for a soothing treatment in our chinoiserie-filled Spa, followed by dinner in one of Jin Sha’s private-dining rooms.
About the role:
To direct and oversee all marketing activities with the support of teams including, Sales, Catering, Conference Services, Public Relations and Revenue Management for the Hotel and ensure that all activities and bookings are focused to yield maximum revenue per room occupied. This position is reporting into General Manager.
What you will do:
-Recruit, select and familiarize marketing department personnel with the Hotel and their functions.
-Train and guide marketing department personnel in the performance of their duties as to specific position responsibilities, performance techniques, reporting procedures, etc.
-Conduct performance evaluations and follow up with marketing department personnel.
- The ability to build a positive working environment.
-Implement activities that positively affect hotel Rev Par performance
-Monitor competitive hotels to ensure continual market share improvement.
-Develop, co-ordinate, and implement programs to increase profitable sales in all product areas.
-Monitor and identify current and future business trends to ensure profitable sales in periods of low and high demand.
-Manage the hotel's Yield Management program including the transition to a more robust dynamic pricing model.
-Ensure accuracy of definite bookings plus contracted group and corporate accounts.
-Review and monitor competitive hotels so as to formulate recommendations on product and service enhancements to remain competitive
-Identify sources of business available to the hotel and establish priority-marketing opportunities in the solicitation of that business.
-The ability to understand the different needs of market segments and implement strategies/programs as appropriate to maximize profitability.
-Analyze the Hotel's capabilities and identify the direct sales, advertising, and public relations programs necessary to attract complementary sources of business.
-Develop and implement the Annual Marketing Plan.
-The ability to keep abreast of market trends and respond as needed.
-Develop marketing programs consistent with Four Seasons style and image.
-Solicit and service selected accounts.
-Participate in designated trade, service and community association and clubs.
-Represent all Four Seasons Hotels on sales calls
-Serve as hotel’s key contact with organizations such as convention and business bureau, governmental business bodies and key airline accounts.
-Set and monitor all quotas for sales activities and production for direct sales personnel.
-Develop and approve travel schedules and budgets.
-Implement and monitor an effective prospecting program.
-Review the performance of each sales person and audit key account activity.
-Effectively administrate the company's sales incentive plan.
-Maintain a cooperative working relationship with other departments particularly those with mutual guest contact.
-Participate in meetings with Planning Committee and Department Heads disseminating
-Ensure accurate tracking of business segments/markets.
-Implement systems to ensure sales and marketing programs achieve projected results.
-Understand, utilize and supervise the installation of automated sales and reservations systems.
-Develop special promotional programs to stimulate trial and generate revenue.
-To direct and manage the hotel’s utilization of emerging social media tools ie twitter, blogs, Four Seasons Facebook, LinkedIn (and online reviews) ie trip advisor.
-Participate in the development of collateral and ensure that Four Seasons’ standards are maintained.
-Administer department activities within the approved budget with evaluation on a monthly basis.
-Review and approve all sales personnel expense accounts.
-Approve all purchase requests for the Marketing Department.
-Sound analyser and problem solver
-The ability to be a "do-er", implementer, and action taker
-Develop and use good business acumen and be a good "business operator."
What you bring:
-Minimum 8 years’ experience in related position with Four Seasons or other organization
-Being calm and patient and be of service passion. Team player. Being fair and responsible. Be passion and love working.
-Be familiar with computer software including Microsoft, CAD. Be of excellent business writing skills.
· Being calm and patient and be of service passion.
· Reading, writing and oral proficiency in the English language.
· God knowledge of Word, Excel and PowerPoint
· Logic, eye for details, approachable and willing to help
· Proven leadership skills in a hotel/resort environment
· Highest level of integrity and transparency
· Strong interpersonal and relationship-building skills to work with cross-functional teams, to negotiate for resources and influence stakeholders and to gain acceptance of and commitment to plans, ideas, initiatives, etc.
· Excellent written and verbal communication skills to prepare and deliver reports, effective presentations and to facilitate meetings
· Promote a continuous learning environment that creates an atmosphere for professional development opportunities
What we offer:
· Competitive Salary, wages and benefits
· Excellent Training and Development opportunities
· Complimentary Accommodation at other Four Seasons Hotels and Resort
· Complimentary Dry Cleaning for Employee Uniforms
· Complimentary Employee Meals
· Employee service awards
· Employee activities
Schedule & Hours:
· This is a full-time position
· The working hours will primarily by department, ability to work all shifts, weekends and holidays
