Main Duties
Digital Strategy, Leadership and Budget Management:
Set overall digital and ecommerce direction for Grand Hyatt Shen Zhen to help drive room and other related revenues (i.e. F&B, spa, meetings, etc.)
Collaborate closely with regional heads on digital KPIs and best practices
Maintain overall hotel digital budgets and related vendor/agency relationships (i.e. Supporting contracting, billing and invoicing needs for hotel)
Provide ongoing updates of industry news, trends, issues, site features and best practices to senior hotel management and help educate hotel on digital marketing essentials (i.e. SEO playbooks, new global meta search initiatives, new display platforms, etc)
Assist with tracking vendor performance in Grand Hyatt Shen Zhen, and escalating issues where necessary.
Work closely with the Revenue Management, Marketing Communications and Social Media leaders to maximize efficiencies with the local ecommerce strategies, with the ultimate goal to optimize the balance between direct and indirect online conversions
Work closely with Revenue Management and Distribution teams to help enforce strict rate parity across all digital channels