Scope and General Purpose:
岗位介绍:
· Oversees the Sales & Marketing Department and works with the Excom in achieving the hotel’s market positioning and revenue goals.
监督整个市场销售部的运作;与行政委员共同努力,以实现酒店的市场定位和收入目标。
· Provides support and advice to the General Manager in strategic planning and overall business goals relating to Sales & Marketing issues of the multiple brands and the hotels.
在与市场销售有关的酒店战略计划和总体经营目标方面,向总经理提供建议和支持,树立酒店良好的品牌形象。
· Protects and guards’ Corporate standards, Brand integrity and Le Meridien brand image.
维护集团的标准、品牌的一致性和饭店的形象。
Essential Duties:
职责义务:
· Work with Area Rev Director to produce the Annual Revenue Plan, Marketing Budgets and Forecasts
与区域收益总监一起制定年度收益计划,市场预算和开支
· Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved
将部门行动计划与收益计划相关联以确保收益计划的可行性
· Provides a professional, advisory support service to the General Manager
为总经理提供专业的顾问及行政支持
· Coordinate all methods of maintaining and increasing business volume. This includes
为总经理提供专业的顾问及行政支持
· advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.
寻找各种能保持酒店收益的途径并提高酒店产量。包括:广告宣传,促销,个人推广,公众宣传,社区关系,特别销售方针
· Create and implement special programs to achieve greater profitability through:
创建并贯彻特别的项目规划以达到如下的收益最大化
1) Increasing average rate
平均房价的提高
2) Increasing overall occupancy
整体住房率的提高
3) Increasing business volume during off-peak periods
在酒店业非高峰期时提高收益
4) Corporated closely to Increase local Food & Beverage and Banquet Sales
提高本地餐饮和宴会的销售量
· Enhance the image of the hotel in the local community
在本地社区加强酒店的形象宣传
· Participate as an active member of the community through associations, memberships and other trade organizations
积极参与社区活动和其它商会组织
· Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met
定期回顾市场销售报告以确保目标和计划是达到的
· Review regularly internal promotion pieces for visual effect and ensure they conform with Artyzen standards
定期回顾内部促销的宣传材料产生的视觉效应,确保他们是符合雅辰的品牌标准
· Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.
协助餐饮部组织特别促销活动,鼓励员工在社区内进行该促销活动。包括:联赛,舞会,聚会,美食展等等。
· Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community
与除酒店外的其他独立单位相合作,包括:会议局,本地酒店协会,政府旅游局,航空公司,旅行社,旅游承办商,竞争对手和社区的其他成员、
· Investigate potential markets by:
调查潜在的市场:
1) Reviewing Sales Department and Front Office correspondence files
回顾市场销售部与前厅部的信函档案
2) Analyzing guest history and registration card files
分析客人的历史记录并将档案卡存档
3) Studying guest questionnaires
研究客人回复的调查问卷
4) Reviewing government statistics on visitors to the city
回顾政府对来访本城市客人的统计调查
5) Analyzing competition's sales/promotion efforts
分析竞争对手销售或促销的成果
6) Studying various reference and industry publications for sales leads
研究不同的供指导销售的刊物
· Recommend to General Manager the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency
参照分析过去的广告策略和市场定位,与各部门经理和广告公司共同商讨,向总经理提供最有效应的广告宣传方案
· Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets
通过与航空公司,旅行社,商行,个体俱乐部和社区内的专业社团,邻近市场等保持良好的关系,获得新客户与回头客
· Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media
定期回顾公关活动以保持在国内外的高知名度
· Manage the development of new products and services
管理新产品和服务的提高
· Oversee the development of new marketing strategies
督导新的市场战略的制定和发展
· Conduct market research
引导市场调查
· Maintain good communication with AP GSO in personnel and implement corporate initiatives
与亚太区和环球销售中心保持良好的联系和沟通
Human resource responsibilities:
人事责任:
Works within the company’s Human Resource Framework to ensure the departmental performance of staff is productive. Duties include:
配合人力资源部的职责,确保员工能得到发展。细节如下:
· Planning for future staffing needs
注重员工的需求
· Recruiting in line with company guidelines
招聘应与酒店的方针相符合
· Preparing detailed induction programmes for new staff
准备对新员工的培训计划
· Maintaining a comprehensive, current and guest focused set of departmental standards and procedures and oversees their implementation
主张综合培训,每个部门要按照标准服务客人,并要严格执行,让客人被感
· Ensuring training needs analysis of Sales staff is carried out and training programmes are designed and implemented to meet needs
确保根据部门员工的需要对他们进行培训
· Conducting probation and formal performance appraisal in line with company guidelines
根据酒店政策对员工进行试用期和正式雇佣表现的评估
· Maintaining up to date staff records and approving leave requests etc
更新员工记录和批准请假要求等等
· Coaching, counselling and disciplining staff, providing constructive feedback to enhance performance
监督,指导和纪律管理员工,提供建设性的意见确保提高员工的工作表现
· Regularly communicating with staff to maintains good relations
日常与员工之间的交流,保持良好关系
· Producing efficient work schedules
制作有效的工作计划
Brand Standard Management
品牌管理:
· Ensures the implementation of Starwood Brand Standards is consistent with the latest available version and is aware of changes as they occur.
确保与最更新的品牌标准同步执行,在有变更的时候有意识地与之相联系
· Ensures Brand ‘Essential standards’ and mandatory programs are adhered to in full.
确保依照品牌的核心标准和程序完整的执行
Operational Excellence:
优秀运营:
Is accountable for the success of innovation and change management using Six Sigma methodology by chairing and ensuring a SSC meeting is held in accordance with an agreed timetable, to review project management, toll gating and the identification of new projects.
根据用六个西格玛的方法论负责变革及变革管理的成功,依据主持和确保SSC会议的如期举行,其对项目管理的回顾,费用获取以及新项目的识别
Financial responsibilities:
财务职责:
Works with Director of Finance in the preparation and management of the department’s budget. Duties include:
与财务总监共同准备拟定部门的财务预算。职责包括:
· Prepare and mange a cost-effective budget with measurable targets for department within the financial parameters set down by the hotel budget
在酒店分配的部门可用预算的资金下制定部门有效的成本预算
· Effectively monitor and analyse variations from the budget
有效的监管预算方面的变动
· Develop systems that measure the cost effectiveness of the department
系统的管理部门成本
· Prepare financial reports
准备财务报表
· Plan bonus, commission and incentive schemes for sales staff in accordance with the marketing budget and hotel standards
在制定销售人员的奖金,提成方面符合酒店标准和市场预算
· Maintain remuneration scales in accordance with financial and marketing objectives
保持报酬与财务和客观市场一致
· Develop procedures that track, report on, and control the running costs of the department
跟进控制部门的经营管理费用
Occupational Health and Safety Responsibilities:
卫生安全职责:
· Demonstrate Awareness of H&S policies and procedures and ensure all procedures are conducted safely and within H&S guidelines and ensure direct reports do the same
明确卫生安全政策和程序,确保所有的操作是在卫生安全的指导方针上严格执行。
· Be aware of duty of care and adhere to occupational, health and safety legislation, policies and procedures
了解熟悉健康安全法,政策和程序
· Be familiar with property safety, first aid and fire and emergency procedures and enforce these in your areas
熟悉安全特性,急救措施和消防安全等紧急程序,并在自己所在区域严格实施
· Initiate action to correct a hazardous situation and notify supervisors of potential dangers
如发现任何有安全隐患的情况需即刻告知相关管理者
· Ensure security incidents and accidents are logged, investigated and rectified to prevent future catastrophes
确保安全隐患被记载,调查和修正以防任何安全事故的产生