Manages all the hotel sales brand contacts, enforces and maintains the hotel’s brand positioning and concept, agreed upon in the hotel’s Annual Business Plan.
Assists to prepare, utilise and update an Annual Sales Plan, broken down as necessary by division and/or department.
Assists to manage all sales strategy, tactics, and action implementations, complying with the SMART Selling approach, in order to create a strong and disciplined sales team that achieves set sales goals.
Implements the strategic marketing process, maximises the available sales data including hotel PRiO, COGNOS, Marketing Portal, Competitive Intelligence, and Envision systems in order to make sound decisions.
Constantly monitors and evaluates local, national and international market trends, and the competitor hotels’ sales initiatives, in order to make sure the hotel’s marketing and sales remain competitive and cutting edge.
Manages all key sales accounts and groups, evaluates them based on sales account analysis prepared by Revenue Manager, and develops strategies for pricing, inventory, and sales resource allocation.
Actively participates in weekly revenue meetings and monthly strategic meetings, developing and adjusting sales and pricing strategy.
Motivate and energize the sales team members to make proactive decisions in all their communications with clients.
Monitor weekly, monthly and quarterly sales goals and keep the Executive Assistant Manager-Sales & Marketing and Assistant Director of Sales & Marketing apprised of the progress.
Prepare sales reports and sign off on their accuracy before submitting them.
Assess the competitive landscape and institute changes to the sales program in response to competitors’ changes.
Establish a referral network with local businesses and find ways to maximize value from those connections.