JOB RESPONSIBILIES【岗位职责】
1.To develop and foster a positive image and relationship between the hotel and the public, i.e. vendors, suppliers, guests, clients and the community. Will function under the preview of Area Director of Sales & Marketing.
树立酒店良好形象并与公众(卖主、供应商、客户及社会)建立良好的关系。
2.The Marketing Communications Manager performs her duties within the framework defined by the Marriott Group, hotel norms and by internal rules and regulations as specified by Director of Sales & Marketing.
遵循集团和下属酒店所列的各项规定及本酒店的规章制度,在市场销售总监具体指导下,履行自己的职责。
3.The Marketing Communications Manager draws up the Public Relation action, advertising and media plan on an annual basis for the hotel.
每年为酒店制定公关及媒体宣传计划。
4.Organize regular visits by professional persons from the media and members of the trade to the hotel.
定期组织新闻界和商界人士参观酒店。
5.Ensure optimum publicity is created for all major hotel happening.
酒店的每次宣传都有助于为饭店建立良好的声望。
6.Supervise taking of photographs and prepare news release of events undertaken by the hotel.管理有关为酒店拍照撰写的新闻事宜。
7. Organizes both internal and external PR activities. e.g. inter-departmental or in-house activities.
组织店内外公关活动,例如部门内或店内活动。
8.The Marketing Communications Manager maintains contact with professional people, members of the press/media both local and international and any other persons who are clients or potential clients of the hotel.
与国内外新闻界人士以及酒店其他有潜力客户保持联系。
9.The Marketing Communications Manager maintains contact, coordinates with all other departments of the hotel, and may have contact with other PR Managers at a regional level. The Marketing Communications Manager ensures the smooth operation of the PR head office.
保持与酒店其他部门的联系与合作,同时与本地区其他公关经理保持联系。还要确保本部门运作正常。
10.Special projects / ad-hoc assignments as and well assigned.
特别项目/广告安排。
11.Prepares monitors and controls the PR annual budget and ensure every PR activity has the max effect.
掌握和控制酒店公关年度预算并确保每个酒店公关活动能够发挥最大效用。
JOB SPECIFICATION【岗位要求】
1.Assist Assist and support Marcom Maneger in daily work.
在日常工作上,为市场传媒经理提供协助支持。
2.Have more than three years work experiences of MARCOM
具有三年以上市场传讯工作经历
3.Have a whole knowledge and master the facility, service project character, hotel operation guideline and sales strategy
全面了解并掌握酒店的设施设备、各种服务项目、产品特点、酒店经营方针及销售策略等
4.Have a good knowledge of news, advertisement, advertising and other professional knowledge, know well about the marketing, and expanding operation, know about the situation of travel area and hotel management knowledge, master the public relation, psychology and physical science and other basic knowledge
掌握新闻、广告、宣传等专业知识,熟悉营销和推广业务,了解旅游业现状及酒店管理知识,掌握公共关系学、心理学、行为科学等基础知识
5.Know well the policy, laws, regulation of government
了解政府有关政策、法律和条款规定
6.Use foreign language conversation with the foreign customers, and have the ability to read and translate foreign language professional data, possessing strong foreign conversation and write skills
通用外语与外宾进行熟练会话,并能阅读和翻译一门外文有关专业资料,具有较强的外语会话和写作能力
7.Possess extensive social activity and strong organizing abilities.
具有广泛的社交活动能力和较强的组织协调能力
8.Possess good PR visualize
具备良好的公关形象