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运用所有的市场工具,准备每周和每月的房间占有率和平均房价的营业预测报告。
To prepare weekly and monthly rooms occupancy and average rate forecast
through the use of Business Intelligence and Revenue Management applications
(IDeaS software where available).
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协助管理团队和散客的房间状态,确保使用最佳的策略和控制使利润最大化。
To assist with inventory and forecasting methods of both FIT and group
business, to ensure optimal strategies and controls are in place to minimise
displacement and maximise total hotel revenues.
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通过房态使用情况和价格管理为有效实现利润目标的过程提供战略性建议。
To provide strategic consultation on effective revenue generating
processes through Spirit / Reserve inventory usage, rate control management,
pricing and distribution.
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确保最佳的房态控制给团队和散客销售。
To ensure optimal inventory controls are in place for FIT / Group and
for the hotel as a whole.
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详细说明所有折扣策略符合客户需求的套餐产品信息。
To define discounting strategies and adapt product packaging according
to customer needs and consistency of product delivery.
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组织每周收益会议,讲解即将到来的收益管理策略和挑战。
To conduct Weekly Yield / Revenue Meeting, presenting the upcoming
revenue management tactics and challenges.
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紧密检测竞争对手及市场波动的所有价格信息。
To monitor and constantly adapt pricing tactics in the context of
competitor strategies and market fluctuations.
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检测及确保所有分销渠道是符合凯悦国际的价格策略。
To ensure the inventory distribution through all channels is in line
with Hyatt’s distribution strategy and closely monitor business shifts between
channels (Channel Management).
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优化并监控酒店搜索优化策略(SEO)
To optimize and monitor the hotels search optimization strategies (SEO).
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根据凯悦集团的政策和指导,协助市场行销部总监寻找并评估销售渠道。
To find and evaluate new channels of distribution in liaison with the
hotel’s Director of Sales & Marketing / Sales and in-line the Hyatt’s
Corporate policies and guidelines.
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管理第三方零售分销渠道,确保以优化的方式出现在他们的网站上。定期联系第三方在线供应商并创建不同的生产和市场份额的目标。
To manage the 3rd party retail channels of distribution and ensure
optimal presence on their sites. Liaise with 3rd party on-line vendors on a
regular basis and create distinct production and market share goals.
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联系销售部门寻找传统销售的机会,并使用新的B2B和B2C在线销售渠道。
Liaise with the Sales department in finding opportunities to convert
traditional wholesale business to and be present on existing and new B2B and
B2C on-line distribution channels.
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根据凯悦集团的政策和指导,在价格谈判时确保现有的联系是可用的,以及灵活定价方式,。
Ensure existing connectivity is utilized and dynamic pricing forms the
bas when negotiating margins, in line with Hyatt’s Corporate policies and
guidelines.
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确保每日定价策略(DPS)的优化,必要时审查并协助重新定价策略(在酒店,已转化为DPS,适用每日房价优化率)。
To ensure Daily Pricing Strategies (DPS) are optimized and to review and
assist in the re-design of the pricing strategies if necessary (in hotels that
have converted to DPS, otherwise Rate of the Day optimization is applicable).
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为Hyatt.com建议并实施酒店的定价和分销策略,确保房价和优惠活动符合酒店整体的定价策略。
To recommend and implement the hotel’s pricing and distribution strategy
for Hyatt.com, ensuring the room rate and special offers are in line with the
hotels overall pricing strategy.
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与行销企划部经理保持联系,确保房价和优惠活动在Hyatt.com上都是最更新的。
Liaise with Marketing Communications Manager in ensuring room rate and
special offers information on the Hyatt.com is updated.
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通过有效的市场趋势分析、发现新的商业机会、有效地管理资料库、收益管理及价格策略,协助市场总监/销售总监以及各营收部门不断实现利润最大化。
To assist all the revenue departments in maximising revenue and yield
through business trend analysis, highlighting areas of opportunity and ensuring
delivery and maintenance of optimum data mining, revenue management, pricing
and distribution strategies on an ongoing basis.
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协助市场销售部总监/ 销售总监准备月度市场会议-讨论酒店未来的销售方向和市场营销策略,解决关键问题并评价过去的策略。
To assist the Director of Sales & Marketing / Director of Sales in
the preparation of the Monthly Marketing Meeting – the forum to discuss the
hotel’s future sales and marketing tactics and strategies, addressing critical
issues and evaluate past strategies.
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追踪及反馈酒店市场途径、程序及系统使用的有效性,包括商业机会、收益管理、房态管理及灵活而强竞争力的价格策略。
To monitor and provide feedback on the hotel’s effective use of Hyatt
systems, tools and procedures in areas of business intelligence, revenue
management, inventory management and dynamic pricing to maximise Hyatt’s
competitive advantage in the marketplace.