As an integral part of the marketing discipline, Digital Marketing is a strategic function,and encompasses the actions we fake to influence our external guests, internal guests, owners, company and community-at-large. Maintenance of whotels.com, EDM, and hotel presence on key OTA channels, promotions are all means to accomplish the goal of enhanced brand and business perception when aligned with marketing objectives, enhanced business. 数字营销作为市场营销的一部分，是及具战略性功能的。通过其自身行为来影响酒店外部客人、同事、业主、公司以及社区等。通过 whotels.com 的维护，EDM 的管理以及主要第三方网站的维护，推广来提供品牌知名度和酒店收益。 Manage all online marketing initiatives for a hotel or designated set of hotels. Pian and execute marketing campaigns at a properly level, enabling more customized and need based online marketing for hotels. (e.g., Weibo, WeChat, TikTok, Instagram, Facebook) Core role is to optimize the website marketing, manage EDM tool, online content management fools for third parties & branded websites, manage and execute online advertising plan and be the primary owner of all relevant online reporting. 计划、管理和执行营销活动，满足更多需求。核心的作用是优化网站营销，管理电子营销工具(例如，微博、微信、抖音、INS、FB 等)，为第三方及集团网站的在线内容管理工具，管理和执行的在线广告计划。负贵所有相关的网上申请。 Key responsibility is to drive marketing solutions that will improve performance for the various online channels and together with Revenue Management team to support property's overall Revenue Per Available Room (Rev Par) index and other key customer metrics according to brand. 主要职责是与收益管理团队合作，通过各种在线渠道，推动市场营销，以增加酒店平均客房收入。 Digital Marketing activities and budget must be integrated into the hotel's overall marketing plan and must parallel the primary revenue objectives of the hotel., Every Marketing piece should strive to impact the hotel's revenue objectives and be directed towards a specific goal. The marketing of The W philosophy and gold standards must be paramount in all activities and showcase the strength of our brand and enhance mystique. 数字营销活动和预算必须纳入酒店的整体市场营销计划中，其目标也需同酒店或度假村的主要收入目标致。所有数字营销活动都应努力，以达到增加酒店收入的目标。W 酒店的所有对外沟通都应该遵守黄金标准，将品牌实力展现人前，并巩固 W 秘诀。 The Digital Marketing Manager should be aware of and actively support corporate marketing campaigns and proactively guide and direct efforts that enhance the company's special promotions and packages, company philosophy/management-style perspectives, and profit building for the Guidance Team. 数字营销经理需了解并且主动支持集团市场活动，积极引导公司的经营管理风格，以积极推广集团的优惠和套餐，达到收益最大化。 Bachelor's degree or higher, with a major in Marketing, Hospitality Management, Public Relations, Journalism, or a relevant discipline. 本科毕业及以上市场营销/酒店管理/公关或新闻等相关专业 Three to eight years in Digital Marketing business. 3至8年的数字营销工作经验。 Creative talent. 具有创新意识。 Sound understanding of Digital Marketing business. 对数字营销相关工作有正确认识。 Three to eight years in Digital Marketing business. 3至8年的数字营销工作经验。 Travel, hospitality or luxury goods background preferred. 有旅游，酒店或者奢侈品牌工作经验者优先。 Results-driven accountability for all Digital Marketing efforts, which are tracked and evaluated. 有驾驭数字营销活动的能力。