主要职责
Main DutiesAdministration
行政管理
§ To oversee the Revenue department daily operations
负责收益部的日常运作。
§ To attend regular departmental communications meetings and ensure departmental briefings and meetings are effective and conducted as necessary.
§ 出席部门日常的沟通会议,并确保会议的有效性。
财务
Financial
§ To analyse the current revenue generation trends of the hotel in order to identify critical areas for Revenue Enhancement.
为确保酒店收益增加,要不断分析酒店目前的市场趋势并发现新的增长机会。
§ To develop and implement integrated solutions which enable the hotel to leverage increased profitability via Business Intelligence and Revenue Management practices, focusing on revenue engineering at all profit centres of the hotel and improving efficiency in cost control.
制定和实施能利用市场分析的结果能够使得酒店的利润maximum的方案,方案应包括所有酒店的所有营业点,提高效率,控制成本。
§ To assist in monthly and weekly reforecasting.
协助制定每周和每月的市场预测。
§ To assist in managing costs based on key performance indicators.
根据酒店业绩指数,协助管理成本投入。
§ To ensure that all hotel, company and local rules, policies and regulations relating to financial record keeping, money handling and licensing are adhered to, including the timely and accurate reporting of financial information
确保有效管理所有和财务相关的资料并严格遵循公司相关政策及规定,包括及时和准确地报告相关财务营业信息。
营销
Marketing
§ To assist the Director of Marketing / Sales and the revenue departments in maximising revenue and yield through business trend analysis, highlighting areas of opportunity and ensuring delivery and maintenance of optimum data mining, revenue management, pricing and distribution strategies on an ongoing basis.
通过有效的市场趋势分析、发现新的商业机会、有效地管理资料库、收益管理及价格策略,协助市场总监/销售总监以及各营收部门不断实现利润。
§ To assist with inventory and forecasting methods of both FIT and group business, to ensure optimal strategies and controls are in place to minimise displacement and maximise total hotel revenues.
协助管理团队和散客的房间状态,确保使用策略和控制使利润maximum。
§ To monitor and provide feedback on the hotel’s effective use of Hyatt systems, tools and procedures in areas of business intelligence, revenue management, inventory management and dynamic pricing to maximise Hyatt’s competitive advantage in the marketplace.
追踪及反馈酒店市场途径、程序及系统使用的有效性,包括商业机会、收益管理、房态管理及灵活而强竞争力的价格策略。
§ To manage the re-engineering and enforcement of business processes in all areas to ensure data cleanliness and data integrity.
在酒店营运过程中确保资料库的有效性和真实性。
§ To conduct training with Front Office associates to ensure correct procedures are in place at check in and check out to ensure the availability and validity of data for analysis.
为前厅部的员工提供必要的培训,目的是确保他们在入住和退房过程中可以获取有效的资料协助市场分析工作。
营销 商业头脑
Marketing and Business Intelligence
§ To provide the hotel Sales and Marketing Team with business intelligence based on Cognos data mining solutions and secondary resources (PMS reports).
根据Cognos和Opera的历史资料为市场销售团队提供有效的分析数字。
§ To ensure the accuracy and validity of the data presented in the revenue related systems.
确保收益相关系统内数据的准确和有效性。
§ To provide the hotel with external market intelligence using tools, access to a Global Distribution System, Internet web sites and corporate resources etc.
通过各种市场工具及渠道,提供酒店同行和直接竞争对手的分析报告。
§ To assist the Director of Marketing / Sales and the management team to have a structured approach to strategic marketing making use of all internal and external tools available to the hotel and providing standard analytical reporting to ensure the adopted strategies are measurable (i.e. promotion tracking).
合理利用各种外部内部的资源,协助市场/销售总监使用有效的市场策略并提供可衡量的策略指数。
§ To undertake in depth business analysis of each revenue generating department, making recommendations concerning the ideal customer market / base, overall strategy and promotional tactics.
对所有营收部门采取深入地市场分析,通过全面的销售策略和促销战略坚持理想的市场方向。
§ To assist the Director of Marketing / Sales in the strategic direction of the Sales Team by assisting the Sales Managers with their Personal Business Plans, corporate account classification (key account management) as well as ensuring monthly reporting needs are met.
协助市场/销售总监制定销售策略方向,及协助销售经理根据个人的商业计划及客户资源实现月度商业目标。
§ To actively participate in the formulation and submission of the Annual Business Plan.
参与年度酒店商业计划的准备和提交。
§ To constantly develop and update the hotel’s “ideal” customer segmentation that leads to the highest overall profitability and to make recommendations based on the findings.
连续不断的发展和更新酒店理想市场份额信息,并根据这些信息使酒店达到利润目标。
§ To work in close collaboration with the Marketing Communication Manager to ensure the chosen marketing communications are consistent with the hotel’s targeted customer’s profile, preferences, and behaviours.
紧密与市场传讯部紧密合作和确认市场沟通渠道及方式是和酒店的目标客户群是 一致的。
§ To offer quantitative information to Marketing Communications regarding the targeted market’s size, yield, booking, past promotion results, etc, for planning and ROI calculation.
提供详尽的投入回报报告给市场传讯部,包括目标市场的规模/效益/预定/过去推广活动结果等。
赢利管理/资源分配
Revenue Management / Pricing and Distribution
§ To optimise forecasting through the use of Business Intelligence and Revenue Management applications (IDeaS software where available).
根据所有的市场工具提供积极的营业预测报告。
§ To ensure optimal inventory controls are in place for FIT / Group and for the hotel as a whole.
确保优化的房态控制给到团队和散客销售。
§ To provide strategic, critical input and chair the weekly yield meeting.
提供建设性的战略信息并主持 每周收益会议。
§ To monitor and constantly adapt pricing strategies in the context of competitor strategies and market fluctuations.
紧密检测竞争对手及市场波动的所有价格信息。
§ To define discounting strategies and adapt product packaging according to customer needs and consistency of product delivery.
详细说明所有折扣策略符合客户需求的套餐产品信息。
§ To provide strategic consultation on effective revenue generating processes through Spirit / Reserve inventory usage, rate control management, pricing and distribution.
通过房态使用情况和价格管理为有效实现利润目标的过程提供战略性建议。
§ To ensure distribution through all channels is in line with Hyatt International Distribution strategy and closely monitor business shifts between channels (Channel Management).
检测及确保所有分销渠道是符合凯悦国际的价格策略。
§ To ensure Dynamic Pricing Strategies (DPS) are increasing the hotel’s overall sales and profitability and to review and assist in the re-design of the pricing strategies if necessary (in hotels that have converted to DPS).
确保价格策略体系(DPS)正在增加酒店的总销售额和利润,如果有必要协助重新制定定价策略。
技能
Technical
§ To be familiar with the technical set up of the local Cognos solution, general dataflow, database structure and monthly extract procedure.
熟悉的技术建立了公司的解决方案,一般数据流,数据库结构和每月提取程序。
§ To be familiar with the escalation procedure in case of support issues with the solution.
在需要解决方案时熟练启动支持程序。
§ To be familiar with the technical set up and usages for all tools including revenue management system throughout the strategic marketing process.
在整个战略营销过程中,熟练运用技术和所有工具,包括收入管理系统等。
人员管理
People Management
§ To ensure the punctuality and appearance of the Revenue department, making sure that he/she wears the correct uniform and maintains a high standard of personal appearance and hygiene, according to the hotel and department’s grooming standards.
确保符合部门的仪容仪表标准,包括制服、 个人卫生及化妆。
§ To conduct regular review, communication and extend support to Reservation department in his/her professional development goals.
与预订部保持定期反馈和沟通并提供支持以帮助他们实现部门目标。
§ To work together with Reservation Manager to maximise the effectiveness of the Reservation department, developing his/her skills and abilities through the appropriate training, coaching, and/or mentoring with revenue mindsets.
与预订经理合作,提高预订部门的效率,通过适当的培训、辅导和/或以收入思维方式指导来发展他/她的技能和能力。
§ To support the implementation of The People Brand, demonstrating and reinforcing Hyatt’s Values and Culture Characteristics.
协助人本哲学的执行,展现和和强化凯悦的文化价值特征。
§ To ensure has a complete understanding of and adheres to associate rules and regulations and policies and regulations relating to fire and hazard safety, and security.
确保完全理解和遵循员工政策和标准,包括安全、火警等程序。
§ To support the implementation of changes as a result of the Associates Experience Survey.
支持员工体验调查中改进方法的实施。
其它职责
Other Duties
§ To maintain strong, professional relationships with relevant representatives from competitor hotels and other organisations.
与酒店的竞争对手以及相关联的组织发展良好,专业的关系。
§ To respond to changes in the Marketing function as dictated by the industry, company and hotel.
做出市场对行业,公司以及酒店的变化做出相应的调整。
§ To read the hotel's Associate Handbook and have an understanding of and adhere to the hotel's rules and regulations and in particular, the policies and procedures relating to fire, hygiene, health and safety.
阅读酒店的员工手册,并了解和遵守酒店的规章制度,特别是在政策和程序有关消防,卫生,健康以及安全部分。
§ To attend training sessions and meetings as and when required.
参加必要的培训
§ To carry out any other reasonable duties and responsibilities as assigned.
配合其他合理的义务和责任的分配。