•Collaborate with hotel R&B Team to ensure that the R&B Marketing activities are aligned with the Corporate Marketing Strategy, and the Hotel Actions have been implemented where appropriate.
协助餐饮及宴会部门,确保餐饮及宴会市场传讯活动与公司营销策略一致,对酒店活动予以适当执行。
•Create marketing plans for R&B to drive revenue across all online customers segments, and work with the hotel Marketing Communications Team and Revenue Management to ensure a smooth execution
提高在线客户市场(线上)份额的收益,与市场传讯部门和收益部沟通以确保营销计划的顺利实行。
•Attends Departmental/ Promotion Meetings as scheduled.
按照安排参加部门会议。
•Keep a systematic file of online advertising.
有秩序的分配广告文件。
•Updating all the media contact list and work cohesively with outlet managers on outlet VIPs, TMS and NEC contact list.
更新所有媒体的联系方式,并与餐厅经理对VIP、TMS和NEC联系人名单进行汇总。
•Assist in compiling all digital promotions into file in hard and soft copies.
协助整理数字营销活动文件,并有秩序的放在硬盘和软拷贝。
•Monitor photo library and keep an updated magazine library.
管理所有相册更新杂志。
•Keep an updated file on advertising rates on major online platform.
保存主要线平台上广告价格的更新文件。
•Manage all of the related hotel social media channels and maintain positive comments on the online platforms as well.
管理酒店所有对外在线平台,包括社交媒体及在线渠道等。
•To provide monthly and quarterly analysis including performance of campaigns and channels, along with return-on-investment statistics. Maximize and optimize the performance of all online marketing channels based on these results.
在线市场团进行逐月和季度分析包括:各个市场渠道的表现,回报结果分析,以实现最大化提高各个市场渠道的推广效果。
•Ensure brand consistency and reinforcement in all marketing copy, photography, communications and programs.
确保所有用于市场推广的印刷品、照片、通信及策划与品牌的一致性。
•Write creatively for all online promotional offers and captions for WeChat postings.
创造性地撰写在线促销优惠和微信推文。
•Write text, prepare photos & work with creative for the specific opportunities.
为推广机会撰写文字,准备照片及其它创意性工作。
•Locate and add our hotel to new partner marketing linking opportunities.
结合适当时机,与新合作伙伴合作推广。
•Act as the primary point person for all local and regional third-party accounts as.
作为与第三方渠道客户联系的主要负责人
•Liaise with R&B operations teams on implementation of offers. Ensure offers are properly tagged and are being tracked.
与餐饮及宴会运作部门沟通,以确保所有促销内容的准确性及合理性。
•Maintenance and operation of the online platform, including but not limited to WeChat, Weibo, WeChat Mall, Public Comment, Ctrip and etc.
在线平台的维护与运营,包括但不限于微信、微博、微信商城、大众点评、携程等。