Purpose of role:
角色定位
The W Insider connects, differentiates and elevates the guest
experience with extraordinary experiences. The W Insider creates an Insider
Culture at the hotel - with guests, the team and the community. Anticipating
and uncovering what will WOW the guest, and empowered to act, the W Insider
uses networks, relationships and access to connect the newest, latest and
coolest to the W brand and the W guest.
内幕时尚达人用非凡的体验来连接、区分和提升客人的体验。内幕时尚达人在酒店创造了一种内幕文化，包括客人、团队和社区。W Inside利用网络、关系和访问权限，将最新、最酷的内容与W品牌和W客人联系起来。
The W Insider brings
to life the W core value of ‘Insider’ for the W guest and allows W Hotels
Worldwide to activate this key brand differentiator in a way that creates both
valuable and memorable experiences for our guests, ultimately driving loyalty
to the W brand and providing hotels a way to differentiate themselves in the
ever-growing lifestyle hotel marketplace. The position ensures that there is
someone available at key times to focus entirely on providing guests insider
tips and information on the city they are in as well as creating WOW moments
(both big and small) that come to life during the guest’s experience at W.
内幕时尚达人为W客户带来了“Insider”的W核心价值，并允许全球W酒店以一种既能为我们的客户创造有价值又令人难忘的体验的方式激活这一关键品牌差异，最终提高对W品牌的忠诚度，并为酒店提供一种在不断增长的生活方式酒店市场中脱颖而出。这一职位确保在关键时刻有人能全神贯注地为客人提供他们所在城市的内幕信息和信息，并在客人在W酒店的体验中创造出令人惊叹的时刻（无论大小）。
Unlike other guest-facing talent who have another primary
function beyond interacting with guests and providing inside information – like
a Welcome Agent accurately processing a check-in or check-out or a Concierge
responding to guest inquiries and phone calls –the W Insider has this as their
primary role. The role of interacting with guests personally, ensures a more
enhanced guest experience and more frequent activation of the ‘Insider’ core
value, which in turn leads to greater congruency between W’s promise of insider
access and the actual delivery of the experience.
与其他面向客人的人才不同，内幕时尚达人除了与客人互动和提供内部信息外，还具有其他主要功能，如接待代理准确处理入住或退房，或礼宾部回应客人的询问和电话，内幕时尚达人将此作为他们的主要角色。与客人进行个人互动的作用，确保了客人体验的增强和“内部人”核心价值的更频繁激活，这反过来又导致W承诺的内部人访问和实际交付体验之间更大的一致性。
Key responsibilities:
主要职责
% of Time
Spent 时间分配%
50%
ENGAGE FACE-TO-FACE
•Build guest relationships in the hotel
•Take them through the experience
面对面接合
在酒店建立客人关系
带他们体验
25%
COMMUNICATE
& PERSONALIZE
•Pre-stay communication
•In-stay WOW and Recovery (FIXER)
•StarGuest
沟通和个性化
入住前沟通
入住WOW和修复
StarGuest
25%
NETWORK &
COLLABORATE
•Cultivate your local city network
•Collaborate with GM, Music Curator, B&F, Sales,
PR and Marketing
网络与协作
建立本地城市网络
与总经理、音乐策展人、B&F、销售、公关和营销部门合作
•Become the go-to Present at Team Meetings
成为团队会议上的主角
Profile
required:
角色要求
Specific Job Knowledge, Skills and Abilities
特定的工作知识、技能和能力 : • Excellent networking and communications skills
优秀的网络和沟通技能
• Excellent and in-depth knowledge of the local area and in particular lifestyle focused events and locations that are connected with fashion, design, entertainment, music and B&F.
对本地区，特别是与时尚、设计、娱乐、音乐和餐饮相关的以生活方式为中心的活动和地点，有着卓越而深入的了解。
• A genuine personal interest in lifestyle events and information that is close to W’s core values and brand positioning
对生活方式和信息的感兴趣，接近W的核心价值观和品牌定位
• Excellent interpersonal and problem resolution skills with an outgoing personality and ability to work as part of a team
优秀的人际关系和问题解决能力，性格外向，有团队合作能力
• Excellent communication and organization skills – ability to handle multiple tasks at once and follow-up whenever needed
出色的沟通和组织能力-能够同时处理多项任务，并在需要时跟进
• Basic computer skills, preferably including but not limited to Microsoft Word, Excel, Galaxy/LightSpeed, and Starguest.
基本的计算机技能，最好包括但不限于微软word、excel、galaxy/lightspeed和starguest。
Physical Demands
身理需求 : Walking and standing are required most of the working day. This includes through the Living Room where music levels may be higher during evening hours. Length of time for these tasks may vary from day to day and task to task.
大部分工作日都需要步行和站立。这包括通过潮堂，那里的音乐水平在晚上可能会更高。这些任务的时间长度可能因日期和任务而异。
Qualifications：
资格证书 Any combination of education, training, or experience that provides the required knowledge, skills and abilities. High School or equivalent, college degree preferred.
Experience working in a lifestyle-related business or environment would be a highly positive attribute.
提供所需知识、技能和能力的教育、培训或经验的任何组合。高中或同等学历，大专以上学历优先。在与生活方式相关的商业或环境中工作的经验将是一个非常积极的因素
Grooming：
仪容仪表
All talent members must maintain a neat, clean and well-groomed appearance. Specific W standards are to be met. Styling should be in line with W wardrobe but also uniquely personal to the W Insider (a standard uniform is not encouraged).
所有英才成员必须保持干净和整洁的外表。应满足特定的W标准。造型应符合W制服，但也独特的内幕时尚达人（不鼓励标准制服）。
Other：
其他
Regular attendance in conformance with the standards, which may be established from time to time, is essential to the successful performance of this position. Employees with irregular attendance will be subject to disciplinary action, up to and including termination of employment.
按照标准定期出席，这可能是不时建立的，是成功履行这一职务的关键。出勤不正常的员工将受到纪律处分，直至并包括终止雇佣关系。
Due to the cyclical nature of the hospitality industry, talent members may be required to work varying schedules to reflect the business needs of the hotel. In addition, attendance at all scheduled training sessions and meetings is required.
由于酒店行业的周期性特点，可能需要英才成员根据酒店的业务需求，制定不同的工作计划。此外，还要求参加所有预定的培训班和会议。
