1.参与在线对话,以建立品牌知名度,客户满意度和营销/电子商务支持。这一角色有助于建立直接营销计划、有针对性的活动和激活的渠道,最终推动消费者的认识和偏好,增加市场份额,并建立更广泛的产品组合和品牌知名度。该职位有助于与营销团队建立深入的合作关系,以验证所有本地、社交和数字营销工作是否有效地与组织的销售工作相结合。
Participate in online conversations to buildbrand visibility, customer satisfaction and marketing/ecommerce support. Thisrole helps build direct marketing plans, targeted campaigns, and activatedchannels to the end of driving consumer awareness and preference, increasingmarket share, and building broader portfolio and brand awareness. This roleassists with building deep partnerships with their Marketing teams to verifyall local, social, and digital marketing efforts are effectively integratedwith the selling efforts for the organization.
2.与总经理、餐饮负责人、运营负责人、销售负责人和收益负责人,执行年度营销计划预算。Executes annual marketing plan to budget, inconsultation with the GM, Food and Beverage leader, Operations leaders, Sales& Revenue leaders.
3.与收益管理部门合作,验证正确的报价状态,验证广告定位是否正确指向相关消费群体。Partners with property Revenue Management toverify correct offer loading, verifying advertisement targeting is correctlydirected at relevant consumer groups.
4.验证酒店在数字渠道上的所有广告是否与品牌传递一致。
Verifies all advertising for the hotel indigital channels is in alignment with brand voice.
5.促进在社交媒体上的参与,并在本地数字渠道(如酒店网站、旅游网站)更新内容。
Facilitates social media engagement andupdating content in local digital channels (e.g., hotel website, travel sites).
6.积极主动地进行在线声誉管理,在社交媒体渠道上发布相关的客人评论(正面或负面),并做出相应的回应。
Engages in proactive online reputationmanagement by surfacing relevant guest comments (positive or negative) insocial media channels and responds accordingly.
7.协助制定和执行集群营销计划(如重新定位活动、OTA营销等)。
Assists in the development and execution ofthe cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.).