job overview职位概述
·
Produces a Public Relations Plan which promotes and
maintains good public relations in order to maintain the prestigious image of
the hotel. Duties involve planning,
directing, controlling, coordinating and participating in all Public Relations
activities.
制作公关计划，促进和保持良好的对外关系，以保持酒店的声望。具体任务包括计划、指导、管理、协调和参与所有公关活动。
At Holiday Inn we want our guests to relax and be
themselves which means we need you to:
· Be you
by being natural, professional and personable in the way you are with people
· Get ready
by taking notice and using your knowledge so that you are prepared for anything
· Show
you care by being thoughtful in the way you welcome and connect with guests
· Take
action by showing initiative, taking ownership and going the extra mile
在假日酒店®，我们希望宾客能尽情放松、做回自己，这意味着我们的团队成员要做到：
·
展现真我：在与他人接触时真实自然、形象专业、积极乐观
·
时刻准备：注意观察周围的事物，运用自己的知识，做好应对任何事情的准备
·
体现关爱：对宾客关切周到、热诚欢迎并与他们心意相通
·
积极行动：积极主动、尽职尽责并且要多做一步
Duties and Responsibilities工作职责
·
Develops a public relations programme for the hotel
based on its marketing goals. Liaises with Marketing in targeting specific
markets and developing the public relations strategies to reach these markets
依照酒店的市场目标开展公关活动，与市场部门联系，确定具体目标市场并通过公关策略打入这些市场。
·
Develops media contacts, plans press conferences
and other press activities. Acts as hotel’s liaison with media to promote good
publicity and counteract bad publicity.
与媒体人士联系，策划新闻发布会以及其它新闻活动。代表酒店与媒体联系，以促进良好的公关形象，抵销一切不良影响。
·
Develops and organizes promotional activities,
coordinates with departments concerned; invites VIPs and media to promotional
activities; prepares and issues press releases
开发和组织促销活动，与相关部门协调，邀请嘉宾和媒体参与促销活动，准备并进行新闻发布。
·
Establishes sales leads from the study of
magazines, newspapers and form personal contacts; coordinates sales leads with
Banqueting and Sales Departments
通过杂志、报纸和个人关系发现销售机会，与宴会及销售部就销售机会进行协调。
·
Disseminates corporate press releases to
appropriate local trade and consumer media
向合适的当地商业和消费者媒体发布公司的新闻。
·
Establishes a programme for sending promotional
news to trade publications on a regular basis releases covering special events,
promotions, etc.
建立向行业出版物定期发送促销新闻的机制，新闻内容包括特别活动和促销活动等。
·
Prepares promotional press releases on
personalities among guests and employees of the hotel and on newsworthy events
in the hotel
在酒店的客人和员工中及酒店內开展的活动中公布促销信息。
·
Provides information to other departments on
activities within and outside the hotel which may be useful when dealing with
guests
向其它部门就酒店内外的活动提供信息，这些信息可能会在与客户交往中发挥作用。
·
Accepts clients and media complaints, requests, and
inquiries and coordinates handling with departments concerned
接受客户和媒体的投诉、申请和询问，并协调相关部门进行处理。
·
Coordinates all activities with the Sales Manager
与销售经理就所有活动进行协调。
·
Maintains good public relations by extending
personalized service to VIPs. e.g. following up on reservations for VIPs,
assisting in greeting VIPs and groups upon their arrival, sending welcome
letter to VIP guests
通过向贵宾提供人性化的服务保持良好的公共关系。例如，为贵宾的预订提供后续服务，在贵宾及其随行人员到酒店时协助欢迎活动，向贵宾赠送欢迎信。
·
Coordinates guest lists and invitations for VIP
receptions, luncheons, dinners, etc.
就贵宾接待、午餐、晚餐等的名单和请柬等进行协调。
·
Maintains clipping files pertaining to the hotel(s)
based on daily perusal of the media and provides same to General Manager, other
departments, other hotels, corporate public relations, as appropriate
每日浏览媒体并保留与酒店相关的新闻剪辑，并视情将其呈送至总经理、其它部门、其它酒店和公关部门。
·
Maintains mailing list/contact file
保管邮寄名单和联络档案。
·
Maintains hotel photo file
保管酒店照片档案。
·
Liaises with Human Resource Manager on matters
affecting corporate image
与人力资源经理就影响公司形象的相关事宜进行联系。
·
Develop hotel gifts and giveaways
准备酒店礼品和赠品。
·
Builds profile within local market place through
attendance at various events and local market place
通过参与当地市场的各种活动在当地市场上树立良好形象。
·
Co-ordinates hotel photography when required
如有需要，协调酒店的摄影活动。
·
Monitors awareness of competitor activities and use
information when developing strategies
观察竞争对手的活动并利用此类信息发展战略。
·
Plans and coordinates sponsorship activities
策划和协调赞助活动。
·
Works with superior on manpower planning and
management needs
和上级领导一起进行人力规划和管理需求
·
Works with superior in the preparation and
management of the Department’s budget
和上级领导一起进行编制和管理部门预算。
·
Complete
other tasks assigned by Superior.
完成上级领导分配的其他工作任务。
aCCOUNTABILITY责任范围
Number of employees supervised –
管理的员工
Direct NA
直接 无
Indirect NA
间接 无
Annual Operating Profit/Payroll Budget –
年度经营利润和薪金预算
·
Department Budget
部门预算
Key Metrics –
主要绩效指标
·
No. of sales leads from advertisements or promotion
activities
广告或促销活动中得到的销售线索数量
·
Accuracy of Brand Standard (incl. printing, advertisement,
internal tools )
酒店广告，印刷，内部工具等品牌标准的准确性
·
Success of a PR event or promotion
公关或促销活动的成功
Decision Making Responsibilities (Decision
Rights) –
决策职责(决策权)﹣
·
Matters pertaining to Public Relations in the Hotel
酒店中与公共关系有关的事宜
QUALIFICATIONS AND REQUIREMENTS任职要求
Required Skills –
技能要求
·
Demonstrated ability to interact with customers,
employees and third parties that reflects highly on the hotel, the brand and
the Company.
具有代表酒店，品牌和公司与顾客，员工和第三方交往的能力。
·
Problem solving, reasoning, motivating,
organizational and training abilities.
具有解决问题，推理，号召，组织和培训能力
·
Proficient in the use of Microsoft Office
精通微软办公软件
·
Good writing skills
良好的写作技能
Qualifications –
学历
·
Bachelor’s degree in Mass Communications or related
field.
具有大众传播或相关领域的学士学位。
Experience –
经验
·
3 years of relevant experience or an equivalent
combination of education and work-related experience.
3年相关工作经验，或与此相当的教育与工作经验结合的背景。
16、协助市场传讯经理撰写酒店宣传文案。
17、管理酒店展现材料并确认其符合标准和政策。
18、完成上级交代的其他任务。
19、遵守酒店酒店的员工守则。
20、遵守酒店酒店的程序及政策
